The partnership will see a number of Indigenous artists added to Amrap’s AirIT each month. The Indigenous artists are sourced and recommended by AMIN, whose member organisations are currently working with Indigenous artists in Queensland, The Northern Territory, Western Australia and New South Wales.
Until now, artists available on AirIT were mostly signed to major or independent record labels. Thirty two per cent (32%) of AirIT users already play Indigenous music on their radio shows, often sourcing the music direct from the artists. Through this new initiative, Amrap and AMIN will work together to make Indigenous music available on AirIT for all 300+ community stations and their broadcasters to order for airplay.
Up to three tracks from every Indigenous release recommended by AMIN will be added to Amrap’s AirIT. One of the first unsigned Indigenous bands to benefit from the partnership is Queensland based soul and roots outfit Max Judo. Already AirIT users have shown a strong interest in their first single ‘What’s Going On’. The track is currently number three in the AirIT January ‘Ordered for Airplay’ chart, competing against acts such as Sarah Blasko, Bluejuice and the John Butler Trio.
With Indigenous artists leading the way, pathways for all unsigned Australian artists to access AirIT will be announced throughout 2010.