Amrap today announced stage two of its AirIT initiative at the Adelaide Fuse Festival.
The stage two roll out gives all unsigned Australian artists eligibility to apply for AirIT.
Up until now the majority of artists using AirIT were signed to major and independent record labels. AirIT’s core activity is promotion and distribution of Australian music to community radio. By engaging AirIT to enhance an artist’s community radio servicing, the average artist receives $700 worth of free promotion and distribution.
The Minister for Broadband, Communications and the Digital Economy, Senator Stephen Conroy congratulated the project on its achievements to date. “AirIT is not only a valuable resource for community broadcasters, it will now also assist with professional development and promotion for all
Australian musicians, both established and emerging,” Senator Conroy said.
Since the launch of the project late last year, over 5000 orders of Australian music have been delivered to community radio and more than 100 community radio stations use the service to access new release Australian music for airplay. Over 60 major and independent Australian record labels use AirIT to service community radio.
This initiative will see an average of forty unsigned Australian artists added to AirIT per month. Unsigned artists will appear alongside established Australian acts including Lisa Mitchell, John Butler Trio, Jimmy Barnes, British India, Urthboy, The Temper Trap and many more. This will greatly increase their chances of national exposure and airplay.
Unsigned artists can apply now at http://amrapsairit.weebly.com/unsigned.html
The Australian Music Prize (The Amp) 2009 Shortlist has been announced. All nine shortlisted artists are available now on AirIT.
Amrap congratulates The Amp 09 shortlist: Sarah Blasko, Oh Mercy, Urthboy, Lisa Mitchell, Black Cab, Kid Sam, Bertie Blackman, Lucie Thorn and The Mess Hall.
To see the shortlist click here http://amrap.org/airit/newsletters/
Or log in straight away as they’re all featured on the AirIT home page www.airit.org.au
A bit about The Amp
Each year an Australian artist or group is awarded The Amp, receiving a cash prize in recognition of the outstanding creativity they exhibited based on an original album released in that year. In 2008, the cash prize has increased to $30,000 thanks to principal partner PPCA. The Amp is unique in Australia - a critically judged award which honours contemporary Australian artists based on their creative excellence. Any artist has the opportunity to be Shortlisted and potentially to win - regardless of record sales, genre, level of public recognition or record label affiliation.
The Amp aims to promote the health and growth of the local industry both within Australia and overseas.
In its sixth year running The JB Seed, will be re-branded The Seed. Encouraged by the amazing generosity and trust people have shown the project, this shift will make The Seed an initiative whose ownership is that of the entire community of contributors.
The Seed has evolved over the years to become an integral part of the Australian Arts & Music industry, contributing over $533,000 worth of funding to over 200 Artists and Music Managers. The passion and support of all contributors has helped to make it what it is today and although John Butler and co-founder Danielle Caruana will remain a driving force behind the project, they believe it is time to make The Seed something that the arts community can call their own.
“When Danielle and I first started the fund we always intended for it to grow into something that wasn't just funded by ourselves but contributed to by many movers and shakers within the Australian music community.
By the second year of The JB Seed that is exactly what started taking place. Over the past five years the fund has been blessed with generous contributions from many members of the Australian music scene such as Paul Kelly, Missy Higgins, The Cat Empire, The Waifs, Carlo Santone (Blue King Brown), John Watson (Eleven Music: Silver Chair, Missy Higgins, Little Birdy), Sebastian Chase (MGM), John Woodruff (Rough Cut Music), Correne Wilkie (The Cat Empire & Jackson Jackson), Maureen Ritchie and many others.
To launch The Seed a brand new website is live, check out www.theseedfund.org. The 2010 grant categories are live on the website. This year there is a focus on incidental and social activism in The Arts For The Public program, while the immensely successful Management Workshop Initiative will return once again. A new and exciting program is The Seed And Skinnyfish Indigenous Community Music Initiative, which will see a partnership between The Seed and Skinnyfish Music to create opportunities and encourage positive outcomes in community life through music.
All grant categories are now open and details regarding applications can be found at www.theseedfund.org Applications close Monday March 15th 2010 and final successful applicants will be notified early May 2010.