Amrap has launched a new Australian music blog Amrap Discovered to showcase emerging and established artists to the public.
Amrap Discovered features videos and artist biographies from the most popular Australian music artists on community radio’s music catalogue – AirIt. A weekly chart will be blogged listing the tracks that have been most ordered by the 150 stations and 700 broadcasters who source music from AirIt for airplay.
Amrap Discovered also showcases AirIt releases recommended by the music departments of leading community radio stations, providing further motivation for Labels and Unsigned Artists to apply for the free AirIt service.
“Since AirIt went live in October over 10,000 tracks from over 1000 Artists have been ordered for airplay by community radio stations” said Amrap Manager, Chris Johnson.
“The Amrap Discovered blog is a unique online Australian music space where the public can discover great Australian music as it gains traction on community radio.”
In a unique twist Amrap Discovered showcases artist videos rather than audio tracks, with links to share the videos through social networks and purchase the music through the Artist or Labels’ preferred retailer.
Johnson explains “Amrap’s job is to get broadcast quality tracks from unsigned Artists and Labels to radio for airplay and we go to great lengths to protect those tracks from unauthorised public internet access. Amrap Discovered showcases other unique content that Artists make available online and we’ll make it easy for the public to find this content, disseminate it throughout their social networks and buy the tracks”.
Artists posted on Amrap Discovered receive coverage on Amrap’s entire online social network via Amrap’s existing twitter feed and brand new Myspace and Facebook pages.
“Community radio is constantly exploring the Australian music scene and breaking new music so we’re confident Amrap Discovered will become a unique online melting pot of Australian music discoveries”, Johnson said.
Find Amrap Discovered at www.amrap.org/blog and join Amrap’s social networks at: