The Federal Government Has Extended Funding for Amrap
8 January 2013 - For Immediate Release
The Minister for Broadband, Communications and the Digital Economy, Senator Stephen Conroy, has announced that the government will provide an additional $250,000 to ensure the Australian Music Radio Airplay Project (Amrap) continues for a further six months.
"The additional funding will ensure that Australian musicians and community broadcasters can continue to access Amrap's services, pending consideration of the project's long term funding in the 2013-14 Budget," Senator Conroy said.
"Amrap has successfully increased the amount of Australian music receiving airplay by working closely with Australian musicians and community broadcasters," said Senator Conroy.
Amrap is a community radio initiative that gathers up and distributes new Australian music to community radio stations nationwide. Amrap helps get new Australian music airplay, and supports community radio broadcasters to promote new Australian music both on air and online.
Amrap Manager, Chris Johnson has heralded the government’s renewed funding as a victory for thousands of Australian musicians and community broadcasters.
“We are relieved and delighted that Senator Conroy has championed Amrap’s survival to benefit Australian musicians, broadcasters, and radio listeners. This vital funding ensures that over the next six months Amrap can keep getting great Australian music to the airwaves and we look forward to an ongoing commitment from the government so Amrap can continue well beyond this financial year”, Johnson said.
Community Broadcasting Association of Australia (CBAA) General Manager Kath Letch regards the the funding commitment as critical to ensuring the maintenance and advancement of Australian music on the airwaves.
“We’re delighted the government has provided six months of funding and we look forward to a long-term government commitment in the 2013-14 Federal Budget to ensure Amrap can continue critical services for Australian musicians and community broadcasters”.
Over 4.4 million Australians (25% of radio listeners) tune in to community radio every week and since inception Amrap has facilitated a 5% jump in Australian music airplay on community radio nationally to a new average of 37%. Currently over 3,000 Australian musicians and 1,500 broadcasters from 300 radio stations rely on Amrap to get new Australian music to the airwaves.
An independent review of Amrap commissioned by the DBCDE in 2011 returned positive results and Amrap was invited to apply for renewal of it’s four-year funding term, but Amrap was not included in the 2012 Federal Budget. Since July the Communications Minister, Senator Stephen Conroy said he remained supportive of Amrap and the government “was investigating a range of options for the projects continuation”. The government’s commitment to restore funding came just in time as reserves for Amrap were due to run out at the end of 2012.
Chris Johnson, Amrap Manager 0428 230 017 email firstname.lastname@example.org | Kath Letch, General Manager CBAA 0409 142 301 email email@example.com
What is Amrap? The Australian Music Radio Airplay Project (Amrap) provides vital community radio services that enable community broadcasters to promote new Australian music both on air and online. 4.4 million Australians (26% of the population) tune to community radio every week*, but it's extremely challenging for Australian musicians to distribute and promote their music to the hundreds of volunteer community radio broadcasters who decide what to air. Amrap gathers up great new Australian music, distributes it to community radio for airplay, empowers broadcasters to promote Australian musicians through station websites and social media, and reports results back to musicians and royalty collection agencies.
Since July 2008 Amrap has:
Since July 2008 Amrap has:
- Facilitated a 5% jump in Australian music airplay on community radio nationally, to a new average of 37%.
- Provided AirIt and the CD Mailout music distribution services to 1,500+ broadcasters from 300+ stations and 3,000+ Australian musicians.
- Distributed 90,000+ music files through AirIt and an additional 70,000 CD units to stations with limited online access.
- Trained over 900 broadcasters to use the AMRAP Pages to promote Australian music through station websites.
- Launched AMRAP Pages for 700+ radio programs, displaying 150,000 Australian music tracks and 50,000+ Australian music videos.
- Supported 25 community stations to deliver grant funded contemporary Australian music projects including live music recordings.
- Conducted workshops for over 150 community radio stations and thousands of musicians to increase Australian music airplay and online promotions through community radio.